Experts network

Dominique Barjolle

Agroeconomist, senior researcher and lecturer at ETH Zurich

Bridges news

Geographical Indications
Bridges Africa
,
Volume 4 - Number 1

Marketing ACP agricultural products using GIs and origin branding

3 February 2015
Which support should public authorities provide to the private sector in ACP countries to enable the use of origin branding and legal protection tools like geographical indications (GIs)? There is a growing interest in identifying specific successful strategies for the marketing of products whose...